The 14 Best Spotify Promotion Services (That Are Actually Legit)

Spotify promotion feels risky – but it can be a hugely effective way to reach a new audience, too. In this article, I break down dozens of companies based on my results trying real campaigns.
Spotify’s Royalty Changes Revisited

Remember when Spotify announced all those changes to their royalty systems? I’m guessing you do, because it was only a few months ago and because a lot of people (including the folks on this reddit thread, the guy in this video, and maybe, dare I say it, you) were very upset. It was a hot topic. So, naturally, […]
An Indie Artist’s Feedback Loop

I am addicted to checking my email. I am definitely not addicted to responding to my email, as you know if you’ve ever tried to communicate with me. I live clean there, thank goodness. But I don’t think I’ve gone a day without checking my email in like five years. I get a dopamine hit […]
Lessons from Super Bowl LVIII Commercials

I was struck by a trend in this year’s Super Bowl commercials: A ton of them featured celebrities. If you watched the game (hello, 37% of my fellow Americans), I bet you noticed this, too. It felt like you couldn’t go a couple of seconds without seeing some famous person – and no, I’m not just […]
A Spotify Scam in 2024

Here are some words I wrote about a year ago: “I’m tired of artists calling things ‘scams.’ Most things just are not scams. Most people in this industry are trying really hard to do good work. I think our tendency to call things scams is symptomatic of an underlying cultural issue: We’re a grace-impoverished people.” […]
I might finally try TikTok this year.

I said “might,” okay? I’m still waffling, so don’t hold me to it. Truth be told, I still don’t like short-form video content in general, and I like TikTok in particular even less. I’m old, I’m grumpy, and I’m set in my ways, kind of like Tom Cruise in Maverick except with less charisma and aerial combat […]
Networking: A 2024 Hot Take

Networking. If I’m honest, the word makes me throw up in my mouth a little bit. It brings to mind chatty business bros, happy-hour events where the only socially acceptable topic of conversation is sales revenue, and, for some reason I can’t quite pin, lululemon. As you may guess, I don’t love networking as a […]
Indie Music Academy Review: Is Their Spotify Promotion Legit?

So, you’re here because you’re wondering… Is Indie Music Academy’s Spotify promotion service legit? Fair question. Here’s my quick answer: Yes, it’s legit. In fact, it’s my top Spotify promotion company for 2024 (out of about a dozen that I’ve tried). The backstory: I run Two Story Media, a PR firm focused on helping indie artists […]
What makes music popular?

It’s a good question. It’s a hard question. It’s also the premise of Derek Thompson’s Hit Makers, which I just finished yesterday while sitting at Starbucks. (Yes, I finally got away from Panera. I think we can all agree that it was time.) I don’t typically rate books, because I don’t believe that the quality of […]
YouGrow Promo Spotify Review: Is It Legit?

Yes, I think YouGrow is legit based on my results from multiple campaigns with them. They get real streams – but playlisting does carry some risk, too.