How Musicians Actually Marketed Their Music in 2023 (with Stats)
You guys came through in the clutch. Big thanks to everyone who filled out my survey. Here’s the quick recap: And that brings us to this present day, on which I will be sharing the results from our – drumroll please 🥁 – 130 responses. You guys rock. Two caveats before we get into the […]
Art, music, and identity as a step forward
I heard this story about a songwriting class. I think it was on an old CD Baby podcast, but I’m not 100% sure. Anyway, the story involves a songwriter roundtable at a college of music, one of those contexts where students share songs and receive feedback. As I remember it, some of the students would […]
Are Spotify’s royalty changes a big deal?
I’m wading into the controversy this morning… To make it even more offensive: I think most people (including, maybe, you) are overreacting. Yeah, yeah – I know Tom already wrote about this topic in an email that was kinder and more insightful than anything I’ve written this year. So this morning’s post is fated to be redundant, slightly […]
HOW TO GROW A SPOTIFY PLAYLIST 2024
As an “elder millennial” I’m old enough to remember mixtapes — little plastic cassettes with a jumble of songs recorded straight off the radio. I loved curating the mixtapes and I loved giving them away. I remember every single mix someone else gave to me — I listened to them over and over! Mixtapes were […]
Get Your Music in Video Games 2024
How to Get Your Music in Video Games Video games are a powerful and sometimes forgotten avenue for spreading your music to new audiences and building a sustainable music career. Some songs have long since left my consciousness, but if you play them and they happened to have featured on Tony Hawk’s Pro Skater or […]
Hit the Cement: An Essay On Commitment
When the first mic stand fell, I saw the singer hesitate. He had taken the microphone in hand to sing into the faces of the crowd – a good move. Nobody was dancing, and the band (Films on Song, whom I’ve praised elsewhere) was giving us plenty of reason to. Since we weren’t coming to […]
LANDR vs. eMastered
Mastering is crucial to the commercial success of the track, no matter whether you’re planning to publish the music online or release a physical album. In case you’re not familiar with the term, the mastering process is the final stage of any music production. During mastering, special effects are applied to ensure the song is […]
Top 9 Music Marketing Strategies in 2023
In today’s competitive industry, it’s not enough to just produce quality music; you need to know how to reach the right audience and keep them engaged. Creating an effective strategy is crucial when building a loyal fan base, selling your music, and getting recognized by industry professionals. As someone who has been in the industry […]
Top 8 Music Production Courses (2023)
If you’re reading this article, chances are your objective is to become a music producer, or you’re already making music and want to hone your skills. The good news is becoming a music producer has never been easier. All you need is a decent laptop, a pair of headphones, and the music production software of […]
10 Musicians Who Blew Up on TikTok
Millions of songs are released on TikTok every day, and although it seems like the viral trends with its contagious dances, hoarse sounds, and exuberant beats are getting more and more out of control, there is a method in this madness. If you spend enough time scrolling down the endless stream of vertical videos, you […]
