The Power of Influencer Marketing for Indie Musicians

For as long as I’ve been in the music industry, influencers have been a vital part of an indie musician’s success. When I first started, it was blogs. Then it was playlists. Niche websites and even more niche festivals. And while all of those still bring a lot of value to an artist’s press and […]

5 Ways to Root Out Your Superfans

Being a full-time career musician is not easy – but it is doable. Before, you had to rely on a label, a manager, a booking agent, and a whole team of people to thrust you into the spotlight. This meant you were heavily dependent on what other people could do for you. Now, between the […]

Spotify’s Royalty Changes Revisited

Remember when Spotify announced all those changes to their royalty systems? I’m guessing you do, because it was only a few months ago and because a lot of people (including the folks on this reddit thread, the guy in this video, and maybe, dare I say it, you) were very upset. It was a hot topic. So, naturally, […]

An Indie Artist’s Feedback Loop

I am addicted to checking my email. I am definitely not addicted to responding to my email, as you know if you’ve ever tried to communicate with me. I live clean there, thank goodness. But I don’t think I’ve gone a day without checking my email in like five years. I get a dopamine hit […]

Lessons from Super Bowl LVIII Commercials

I was struck by a trend in this year’s Super Bowl commercials: A ton of them featured celebrities. If you watched the game (hello, 37% of my fellow Americans), I bet you noticed this, too. It felt like you couldn’t go a couple of seconds without seeing some famous person – and no, I’m not just […]

A Spotify Scam in 2024

Here are some words I wrote about a year ago: “I’m tired of artists calling things ‘scams.’ Most things just are not scams. Most people in this industry are trying really hard to do good work. I think our tendency to call things scams is symptomatic of an underlying cultural issue: We’re a grace-impoverished people.” […]

I might finally try TikTok this year.

I said “might,” okay? I’m still waffling, so don’t hold me to it. Truth be told, I still don’t like short-form video content in general, and I like TikTok in particular even less. I’m old, I’m grumpy, and I’m set in my ways, kind of like Tom Cruise in Maverick except with less charisma and aerial combat […]

8 Best Sites for Stock Music in 2024

If you’re a musician, a music producer, or a content creator, you might be familiar with the concept of stock music and have heard it multiple times in your career: it’s a cost-effective and time-saving alternative to custom-composed music. Numerous stock music websites give you easy access to millions of tracks available at a small […]

Networking: A 2024 Hot Take

Networking. If I’m honest, the word makes me throw up in my mouth a little bit. It brings to mind chatty business bros, happy-hour events where the only socially acceptable topic of conversation is sales revenue, and, for some reason I can’t quite pin, lululemon. As you may guess, I don’t love networking as a […]

Indie Music Academy Review: Is Their Spotify Promotion Legit?

So, you’re here because you’re wondering… Is Indie Music Academy’s Spotify promotion service legit? Fair question. Here’s my quick answer: Yes, it’s legit. In fact, it’s my top Spotify promotion company for 2024 (out of about a dozen that I’ve tried). The backstory: I run Two Story Media, a PR firm focused on helping indie artists […]

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