3 Ways to Market Your Music to Your Fans
I got coffee with my friend Joel the other week. I think a lot of good things are going to come from our convo. I won’t make any promises, because I’ve learned the hard way how bad I am at keeping to deadlines, but it’s looking and more likely that we’ll make a Two Story […]
What Are Monthly Listeners on Spotify (and How Many Should You Have)?
Here’s the quick summary of what this kind-of-confusing term means.
Playlist-Promotion.com Review: Worth It or Not?
If you’re reading this, chances are good that you’ve searched “Playlist-Promotion.com review” and you’re looking for a quick take on 1) whether or not the company is legit and 2) whether or not their Spotify promotion actually works. Here’s my quick take: Yes, the company is legit, and yes, their Spotify promotion works. You can […]
Is Music PR Really Worth It?
I’ve been doing music PR professionally for… eh, maybe five years. The exact number of years / experience I can claim depends on a) what you consider “professional PR”, and b) whether you think time is an objective facet of reality or just a made-up concept we use to describe our subjective perception of the […]
How to Use Substack for Musicians
My name is Matt, and I’m a musician and composer based in the Pacific Northwest, USA. For most of my musical life, I’ve been a singer/songwriter, playing and singing in indie/folk bands. But for as long as I can remember, I’ve wanted to write instrumental music — to sit in quiet contemplation and create music […]
How Spotify’s “Fans Also Like” Section Works
With the largest market share (around one-third of music streamers globally), Spotify’s popularity is constantly on the rise. Thanks to 31% of premium subscribers and 433 million users worldwide, it leaves its closest competitors far behind: Apple Music is only at 15%, while Amazon Music is at 13%, according to Forbes. There’s no doubt Spotify […]
What Is the Spotify Popularity Index?
The information provided by Spotify has become a necessary tool for every artist, as it can help us market our music and create ad campaigns to attract more fans outside our already-existing audience. Data like new followers, total streams, and monthly listeners are essential, but there’s another tool not as well known, especially since it’s […]
What Is Engagement on Spotify (and What Does Good Engagement Look Like)
It’s not a secret that what’s measured gets improved. As much as we musicians like to hate on metrics, the truth is that the same goes for Spotify success. If you’re an artist and seriously thinking of making music your profession, you don’t just have to analyze your audience –you’ve also got to build your […]
My Phone Died
I submerged my phone in coffee last week. Not purposefully, of course. Here’s how it happened… I’d just gotten coffee from Mango Tree, my favorite local shop that features high ceilings, mahogany furniture, and people with interesting haircuts and tattoos of humanoid mushrooms. Every time I go in there, I feel like the least hip […]
The Best Music Marketing Plan for 2023
Most weeks, someone sends me an email like this one: Hey Jon, I’m completely lost in the streaming/playlist/tagging/pitching/social media connecting digital age. I’m just trying to scratch out some insight, education and perspective, to figure out how in hell I might be able to reach an audience out there… because I’m an artist, and I’d […]
