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What Are the Different Types of Spotify Playlists?

There are more than four billion playlists on Spotify – from those made by Spotify’s editorial team to playlists created by users like you and me. That’s mind-boggling, right? Spotify has made the most of music playlists, allowing all users, no matter how many followers they have, to create their playlists and make them public […]

What Is Spotify Marquee (And Is It Worth It)?

Most people now listen to music on their mobiles or tablets, and Spotify is the top streaming music platform, so it shouldn’t come as a surprise that so many artists focus their marketing efforts on increasing their monthly listeners on Spotify. Until now, Spotify didn’t have a tool within the app for advertising and promoting […]

How to Get Started with Music Promotion in 2022

All right, time to get super practical. Last week, I offered up a reflective take on the value of rest using mountain hikes as a metaphor. Since you probably don’t want me to philosophize every week, today, we’re back to tactics. Someone asked me this question last week: “If you don’t yet have many fans […]

How to Get Followers on Spotify (2022)

I’m a little ashamed to admit this, but when an artist reaches out to our team at Two Story, here are the first two things I do to decide if they’re “legit” or not. 1) I see how many streams they’ve got on their top track, and 2) I see how many followers they have […]

Why You Should Let Yourself Rest

I’m tired again. Last week (as you may have heard – unless you dodged all seven of my emails, which I can respect), I launched my course on Spotify growth. It was great, and this week, I have the emotional and mental energy of a wrung-out dishrag. Launches wear me out, I think largely because […]

How to Create a Spotify Canvas Video

How we use social media content has drastically changed over the last few years. With trends on TikTok and Instagram’s reels, video content’s popularity has increased to the point that all content creators need to make videos to attract new fans. The emotional impact that videos provide has not gone unnoticed by Spotify, which has […]

How to Get a Record Deal in 2022

Not so long ago, getting a record deal was the dream of every artist. Musicians would aim to get the attention of a record label as it was the only way to sell music, get heard, go on tours and play shows in festivals and big venues. In the digital era we live in, many […]

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