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What’s the point of music marketing?

What’s the point of it all? If your mind has ever circled this question like flotsam in a whirlpool as you lie in a cold sweat staring at the ceiling at 3am, poring over all that could’ve been, all that still might be, and all the wide-spiraling wonder of existence – well, today’s your lucky […]

What Is Sync Licensing?

Getting your songs synced can be a great way to get more exposure – and make a little bit of money, too.

The Secret Ingredient to Achieving Consistency As a Creator

It’s much easier to make art when you know that other people care about it. Last week, I missed my Monday newsletter send for the first time in over a year. And after I finished the deep work of processing my guilt, I found myself wondering how in the world I’d been able to establish […]

Playlisting: The Complete Guide to Get on Playlists in 2023

I’ll start with this: Despite what you may hear from different corners of the internet, playlisting can potentially be hugely helpful for getting your music in front of more people. The right playlist placement can literally rocket your career to the next level. That benefit (getting a bunch of people to listen to and like […]

What to expect from Spotify playlist promotion

That’s right, we’re jumping right into some (mild) controversy – but hopefully it’s enlightening and actionable for you. This topic has been on my mind because I’m in the midst of trying 15 different playlist promo companies. Overall, I would say it’s been a slightly disappointing experience. Don’t get me wrong; it hasn’t been bad. […]

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