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Do Relationships Matter in the Music Industry?

Relationships matter. This is both good and sad. Storytime: There’s a guy I went to high school with who recorded some rap songs and pushed them suuuuper hard on our local scene. Like, the first six months after we graduated (in 2011, in case you’re wondering), he DM’d me eight times on Instagram to ask […]

Nashville, Ed Sheeran, And Taylor Swift: How (and How Not) to Build Your Brand

I’ve lived in Nashville for about six years now. I have a fair amount of friends who grew up here, and I’ve heard them talk a good bit about how the city has changed. Now, if you don’t live here, you probably know Nashville for three things: pop-country music, Broadway honky-tonks, and hot chicken. And […]

What the Fragmentation of Pop Culture Means for Artists

I was struck by this article recently. It’s a column by Bob Lefsetz, and on the off-chance that you don’t want to spend your next six minutes reading it, I’ll give you the SparkNotes version of the main idea: New music is declining in popularity, not because new music is bad – but because it’s […]

How to Sell Band Merch Online

Merch fulfillment can be kind of awful. I think so, at least. A couple of years ago, Tom and I put out an EP to honor our grandparents, and as part of the project, we decided to print a (very) small run of CDs using Disc Makers. They came out great… ⬆️ I’ve had these […]

Top 10 DAWs for Musicians in 2022

TL;DR – Here are our top 10 DAWs for artists to use in 2022. Keep reading for the details on each one. Also, editor’s note: Some of these links are affiliate links, which means that if you click a DAW and end up buying it, we get a small commission. Long gone are the days […]

How Indie Artists Should Start Marketing Their Music

I revamped my email welcome series like a month ago. (It was past time. Trust me.) Now, whenever a new subscriber downloads one of my checklists / starts one of my mini-courses / falls victim to another one of my scams to steal their email address, they get an intro email that asks a simple […]

How to Grow on TikTok in 2022

TL;DR – Here are six steps to grow on TikTok in 2022. Start posting (a lot) on TikTok. Follow accounts for inspiration. Build your brand. Jump on trends. Create content other people can interact with. Interact and connect with people like you’re a real person. I’m going to admit something that I almost definitely shouldn’t: […]

11 Best Smart Links for Musicians in 2022

TL;DR – Here’s our list of the best smart links for musicians in 2022. Keep reading for the full breakdown. If you aren’t online, do you even exist? I think you do – but hey, in today’s music industry, you probably don’t want to take the chance. And, once you are online, there’s no better way […]

Which Is Better for Spotify Promotion: Ads or Playlist Pitching?

There’s an age-old debate in the music marketing world: Which tactic is better for Spotify growth: Facebook ads or playlist pitching? It’s a question that’s led to a bunch of hot takes (and, to be fair, plenty of nuanced conversations, too). There are people I respect on both sides of the divide. For instance, on […]

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