The Moving Stills are “Better”

“Better” by The Moving Stills makes poetry out of everyday conversation. It’s not until the last line that they sing, “I can’t wait to tell my friends” but the whole song feels like an excited announcement. Big news! “It’s developing, she’s so sweet,” and my favorite, “She’s in Melbourne but she’ll be back next week.” […]
“Pebble” is a multi-genre banger

Every song should take you somewhere. Tugaloo’s “Pebble” takes you to places without you even realizing it. The song starts, and your first thought is that you’ve stumbled upon a solid singer-songwriter acoustic piece. It builds a bit, it’s all lovely, then after a minute comes a shift. And from that point on, it keeps […]
Lexi Mackenzie Brings a Resilient Spirit to Her New Album

In country music, all you have to do is say “Carrie” and “Miranda” – and fans worldwide know exactly what surnames are attached to the first names. I predict that I’ll soon be able to say “Lexi” and listeners will instantly know it’s “Mackenzie.” This year, Lexi has released some amazing singles, including “Faded” – […]
Joy Oladokun’s “Taking Things for Granted”

There’s this ritual you may or may not be familiar with, called immersion baptism. It’s an evangelical Christian thing, and generally involves people in their teens or adulthood formally becoming members of a church. Stay with me – it’s my partial analogy of Joy Oladokun’s song “Taking Things For Granted.” One of the meanings attached […]
Music Diffusion Review: Legit or Not?

Short answer: No. Their Spotify promotion placed our song on bot-built playlists. I think you should steer clear of this company.
Neil Young Hits the Vein on “The Needle and the Damage Done”

It’s January 19, 1971. Contrasting the cold winter evening, Toronto’s Massey Hall is a radiator of heat, energy, and electricity. Omemee, Ontario’s (about 175 kilometers NE of Toronto) prodigal son, Neil Young, has returned for a much-anticipated, sold-out performance. The stage is sparsely occupied, as his band Crazy Horse is nowhere to be seen. Despite […]
Orion Promotion: Is Their Spotify Service Legit?

Quick answer: Yes, they’re legit. They provide cost-efficient, real streams, but their playlists aren’t as targeted as I’d like.
There and Back Again: Depeche Mode Take You on a Trip with “World In My Eyes”

At the end of the 80s Depeche Mode put a small advert in the papers. It read “Your own PERSONAL JESUS” and had a phone number below it. If you phoned that number, you got to hear their new song. That song is now fairly legendary in their canon as is the seemingly generationally-adored “Enjoy […]
What’s the point of music marketing?

What’s the point of it all? If your mind has ever circled this question like flotsam in a whirlpool as you lie in a cold sweat staring at the ceiling at 3am, poring over all that could’ve been, all that still might be, and all the wide-spiraling wonder of existence – well, today’s your lucky […]
How to Trigger the Spotify Algorithm

The Spotify algorithm is complicated – and maybe we’re asking the wrong questions.