What Are the Different Types of Spotify Playlists?

There are more than four billion playlists on Spotify – from those made by Spotify’s editorial team to playlists created by users like you and me. That’s mind-boggling, right? Spotify has made the most of music playlists, allowing all users, no matter how many followers they have, to create their playlists and make them public […]

What Is Spotify Marquee (And Is It Worth It)?

Most people now listen to music on their mobiles or tablets, and Spotify is the top streaming music platform, so it shouldn’t come as a surprise that so many artists focus their marketing efforts on increasing their monthly listeners on Spotify. Until now, Spotify didn’t have a tool within the app for advertising and promoting […]

Deborah Stokol on “Stay Mine, Keens the Sailor” and Old Wives’ Tales

Deborah Stokol’s music occupies an interesting niche: the songs she writes are more than just folk songs or retellings of popular fables. Her music seeks to capture an oral tradition of storytelling that is deeply ingrained in the cultures that her music is inspired from. “Stay Mine, Keens the Sailor” from her latest album, Old […]

Loss/Love/Loss: Radiohead’s “True Love Waits”

It’s December 5, 1995, and Radiohead have just closed their set at the Luna Theater in Brussels, Belgium with their newest single “Fake Plastic Trees.” Expectantly, the crowd awaits the encore that is surely coming. Having played most stage-worthy songs in their 2-record catalog, what breed of rabbit could they possibly pull from their hat […]

Tess Henley on “Not in the Mood,” Great Parents, and Dino

Singer-songwriter Tess Henley should consider changing her name to Dawn Henley because many of her songs have the world-weary sophistication of The Eagles’ frontman. Her new single “Not In The Mood” perfectly captures the relationship ennui that the other Henley often sang about. There’s no other way to say I need my space I’m just […]

Gracie Ray on “Love, Quarantine,” Noble Breakups, and Rio

I predict that L.A. indie pop artist Gracie Ray will be one of the most important voices of the next decade. Long after the one-trick-pony singers have come and gone, she’ll be writing and singing songs that compare favorably to all-time greats like Sade, Valerie Carter and Roberta Flack. Gracie’s unique vocal phrasing, jazzy chord […]

How to Get Started with Music Promotion in 2022

All right, time to get super practical. Last week, I offered up a reflective take on the value of rest using mountain hikes as a metaphor. Since you probably don’t want me to philosophize every week, today, we’re back to tactics. Someone asked me this question last week: “If you don’t yet have many fans […]

How to Get Followers on Spotify (2022)

I’m a little ashamed to admit this, but when an artist reaches out to our team at Two Story, here are the first two things I do to decide if they’re “legit” or not. 1) I see how many streams they’ve got on their top track, and 2) I see how many followers they have […]

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