Hypeddit, ToneDen, and FeatureFM are all tools designed to help musicians like you promote music and grow their fan base. These platforms are pretty similar, but each one offers a slightly different set of features and focuses on various aspects of music promotion. In this post, we’re going to break down the differences so you can find the best option for yourself.
So if you’d like to know the cons and pros of each and learn which one is best for you, keep reading!
What is a smart link, and why do I need to use them?
First things first: a smart link, also known as a multi-platform link, directs users to a specific piece of content (for example, a song or album) on multiple music streaming platforms, such as Spotify, Apple Music, and Tidal.
Is it necessary? Well, depending on how seriously you approach your promotion, it might well be a game-changer.
With an ever-increasing number of social media channels and stores, often our listeners don’t know where to find the information they’re after. With smart links, you can redirect them precisely to where they want to go, be it your store or your Instagram profile. In this way, you can streamline your promotion, boost the latest releases and merchandise efficiently, and see what your fans are actually interested in.
Smart links are essential because they allow artists to reach a wider audience by making their music more easily accessible; plus, you can track your performance across different platforms, providing valuable insights as to where your music is achieving the best results.
On top of that, smart links also provide an easier way of managing your music, making it easier to update and maintain the content rather than having to go through each streaming platform individually. In short, a smart link makes it easy for musicians to promote their work across multiple platforms and maximize their audience, track their performance and save time and effort.
Now let’s take a look at the most interesting smart link providers.
Hypeddit allows musicians to create and share music marketing campaigns, promoting their music, podcast, and other content to a large and engaged audience by leveraging social media, blogs, and other online platforms. It allows you to create custom landing pages and playlists and track the performance of their campaigns. It offers a variety of features such as smart links, pre-saves, and gates to better engage with fans, analytics and reporting, and social media promotion. You can create and share music marketing campaigns and increase exposure and engagement.
ToneDen, on the other hand, focuses on helping musicians grow their fan base by targeting specific audiences and demographics (which can help artists reach the right people at the right time).
You can create and run targeted advertising campaigns on Facebook, Instagram, and Twitter. You will also find advanced analytics and reporting tools to help you track the performance of your campaigns. You can target specific audiences and demographics and increase conversions and engagement.
With FeatureFM, artists can grow their fan base by featuring their music on popular blogs and websites. You can submit your music to an extensive network of music bloggers, who can then choose to feature it on their websites, amplifying your exposure. You will also find a variety of other features, such as playlisting, social media promotion, and analytics. You can gain visibility on popular music blogs and websites, get your music added to playlists, and promote your music on social media platforms.
Hypeddit provides two simple membership plans, a ‘Free’ and a ‘PRO’ plan, for $9 per month.
PRO membership allows musicians to expand their reach by growing fans on multiple music profiles and social platforms simultaneously, as opposed to just one with the free membership. It will enable musicians to run multiple promotion campaigns simultaneously to increase exposure.
Additionally, the PRO membership provides access to advanced tools and settings that allow musicians to customize their smart links, pre-saves, and gates to better engage with their fans. These features are not available on the free membership.
The PRO membership is an excellent option for emerging artists looking for an effective way to grow their fan base and turn fans into dedicated followers.
FeatureFM has three plans, ‘Free,’ ‘Artist’ for $19/month, and ‘Pro Artist’ for $39/month. With the annual subscription, you can get a 10% discount.
The free plan includes unlimited smart links and a pre-saves campaign with Spotify, limited to a single week of insights.
On the ‘Artist’ plan, you get a pre-saves campaign with Spotify, Apple Music, or Deezer. Also, you get a month’s insight, the ability to collect 200 fan email addresses, one subdomain, 1-button action pages, one artist workspace, and basic Spotify growth tools.
If you decide to go for the ‘Pro Artist’ plan, you can see unlimited insights, conversion data reports, fan email addresses, 3-button action pages, and Advanced Spotify growth tools.
ToneDen offers four plans: ‘Free,’ ‘Basic’ for $50/month, and ‘Pro’ for $100/month.
The free plan includes access to social unlock, contests, and FanLink campaigns with a custom domain for your links but with ToneDen branding.
The basic plan includes the removal of ToneDen branding, access to all social integrations, unlimited messaging to Facebook contacts, and a $500 Monthly ad spend limit on Facebook and Instagram.
If you upgrade to the ‘Pro’ plan, you get double the ad spend limit to $1000 monthly, and the rest of the features remain the same.
Different use cases
Using Hypeddit as a new user is relatively straightforward.
Upload your new track on your SoundCloud account, create a “fan gate,” which is your branded page, and post a link to your file.
You can create a new campaign by choosing the type of campaign you want to run, such as a pre-save campaign or a smart link campaign. Then, you can customize the campaign by creating custom landing pages and playlists and also setting up smart links, pre-saves, and gates to better engage with your fans.
You can add a banner and take the link provided and add it to the “download” button on the track’s Soundcloud settings. Now, when somebody “downloads” your track on SoundCloud, they will automatically go to your fan gate, which has a “Download & Like/Follow” button.
Now is your opportunity to share your campaign on various platforms, social media, blogs, and other online platforms to promote your music and grow your fan base. Hypeddit also provides analytics and reporting, which can help you track the performance of your campaigns and make data-driven decisions. The platform also offers a variety of other features, such as social media promotion, advanced tools, and settings to tailor your campaigns. It is user-friendly and easy to navigate, and in case you need help, you can always access the support system provided by the website.
To use ToneDen, users must create an account and set up a targeted advertising campaign.
Then, you can customize the campaign by targeting specific audiences and demographics.
Create custom landing pages to share your content and track engagement and performance with the provided analytics (enabling you to make data-driven decisions about your promotions). The platform also allows you to create custom audiences and retargeting campaigns. Additionally, you can create and schedule posts for your social media profiles.
And if that’s not enough for you, with its simple campaign templates called “playbooks,” you can get your smart links ready for releases and pre-releases in just a few minutes! All with the free plan. Once you upgrade the plan, you can run automated ads on Facebook, Instagram, and all other social networks.
When you log into FeatureFM, you will find different options for your ad campaign in the dashboard.
Here is where you create your smart links. Once the campaign is set up, upload your music, and submit your music for feature consideration by providing information such as the title of your song, the artist’s name, and a link to the song. Then, you will need to create a release that will include information such as the release date, genre, and album art.
After that, select the target audience you want to reach; you can select the blogs you want to submit to from FeatureFM’s network of music blogs. Once your submission is confirmed, you can track the progress of your submission and see which blogs have received your submission and which ones have reviewed it.
When your music is featured on a blog, you can promote it on social media and other platforms. Of course, FeatureFM also offers playlisting, social media promotion, and analytics, which can help you increase your reach and grow your fan base. Its algorithm matches your music with listeners who fit their target audience. Artists can also use FeatureFM analytics to track their performance, gain insights into their audience and engagement, and make data-driven decisions about their promotions.
Pros and cons of the platforms
Pros and cons of Hypeddit
- Great free plan and affordable paid plan.
- It allows users to create custom landing pages and links, which can help them to drive more traffic to their content and provides good metrics.
- Hypeddit offers a wide range of features to help users promote their music and podcasts on platforms like Soundcloud and Spotify.
- It may not be suitable for users unfamiliar with social media promotion and marketing.
- The cost of using Hypeddit may be high for some users, and the features may not always be necessary for their specific needs.
Pros and cons of ToneDen
- Easy to navigate the dashboard, with the option of multiple profiles.
- The analytics provided by ToneDen can help users to make data-driven decisions about their promotions.
- Allows users to easily create custom domains for their campaigns, which can help them to drive more traffic to their content.
- ToneDen can be expensive for some users, and the features may not always be necessary for their specific needs.
- Playbooks are only focused on Spotify.
Pros and cons of FeatureFM
- It uses a proprietary algorithm to match artists’ music with targeted listeners, which can help them to reach a wider audience and grow their fanbase.
- The analytics provided by FeatureFM can help artists to make data-driven decisions about their promotions.
- Sponsors your songs in all of their plans.
- The platform’s algorithm may not always match the artist’s music with the target audience they want to reach.
- The analytics and insights provided may not always be accurate or sufficient.
Which one is the best: Hypeddit, ToneDen, or FeatureFM?
The best tool for you will depend on your specific needs and goals. Here is a more detailed breakdown of the strengths of each tool:
Hypeddit: This tool is primarily focused on promoting music on Soundcloud and Spotify. It offers a range of features for creating and managing social media campaigns and tracking analytics and metrics. It’s a great option for musicians looking to increase their visibility on these platforms and track their performance.
ToneDen: This tool is focused on automating social media marketing efforts for musicians. It allows users to schedule and publish posts across multiple platforms, track analytics and metrics, and create and manage campaigns. This tool is great for musicians looking to grow their fan base and increase their social media presence.
FeatureFM: This tool is focused on promoting music on multiple streaming platforms like Spotify, Apple Music, and Tidal. It offers similar features as Hypeddit, such as creating custom landing pages, tracking analytics, and tools for creating and managing social media campaigns. Additionally, FeatureFM allows artists to target listeners, and fans can discover new music based on their listening habits and preferences. This tool is great for musicians looking to increase their visibility across multiple platforms, track their performance, and target the right audience.
Final thoughts on these marketing platforms
Each of the tools we analyzed today offers slightly different features and focuses on specific aspects of music promotion.
As you may have guessed, Hypeddit is excellent for creating and sharing music marketing campaigns and promoting music on Soundcloud and Spotify. ToneDen is great for targeting specific audiences and demographics, growing a fan base, and increasing social media presence. FeatureFM is great for promoting music across multiple platforms, tracking performance, targeting the right audience, and getting your music featured on popular music blogs and websites.
So, which one is better? Only you can tell. The best tool for you will depend on your specific needs and goals as a musician.
Good luck, and stay creative!