Are you strapped for time and need to cut to the chase? Here are the 12 best Spotify promotion services you should go check out immediately:
- Omari MC
- Playlist Push
- Indie Music Academy
- Playlist Promotion
- YouGrow Promo
- Artist Push
- Online Music Promotion
But if you can spare a few minutes and stick around, I’ve reviewed each Spotify promotion service to give your research a jump-start.
Before we dive in, it’s essential to remember…
Building an Audience on Spotify Requires Ample Patience & Perseverance
There’s no way to hurdle over the grind of slowly building your discography, brand, and following from the ground-up. And while the Spotify promotional services covered in this list offer legitimate stepping stones to creating your musical empire, rave results still aren’t going to show up overnight.
So, I advise you to approach Spotify promotion as a supplemental boost to your other music marketing initiatives. Be wary of leaning on promotional services too heavily because you’re still going to need organic growth to increase alongside paid promotions, especially if you’re looking to sustain your overall development over time.
With that said, you’re still looking for a return from the investments you funnel into Spotify promotions. Keep in mind that no two services are exactly alike, each boasting unique timelines for anticipated results and service-scopes scattered across the map.
Now that we’ve got that disclaimer out of the way, let’s plunge into the deep end of the twelve best Spotify promotion services:
1. Omari MC
If you’re a regular of Two Story Melody, then it shouldn’t come as a surprise to see Omari topping-off our list of premier services. We’re an affiliate of Omari because he’s straightforward to work with, sets clear and realistic expectations from the get-go, and offers affordable packages that any musical artist would be comfortable approaching. Oh, and his services work wonders for burgeoning musicians.
Omari’s Spotify promotion service centers around optimal playlist placement to give your track(s) massive exposure jumps. So if getting your new single placed in multiple playlists with tens of thousands of followers sounds like a worthwhile endeavor, Omari might just be the service for you.
This customer review of Omari’s Spotify promotion service says it all:
“If Omari doesn’t think a song will do well with any of his marketing packages, he will tell you so, and he doesn’t build up unrealistic expectations. I haven’t got much money to spend on PR, so as I now go into my second round of Omari promotion, this expenditure shows that I’m convinced it will be worth my investment.”
Playlist Push takes an interesting approach, offering Spotify promotion services for both playlist owners/curators and musicians looking for heightened exposure. Focusing on the musician side of their service suite, Playlist Push strategically pinpoints playlist curators that have the strongest chance to pick up your music.
After combing through their nearly 500 reviews on Trustpilot (the most of any other company reviewed on this list), I found out that artists receive direct feedback from curators whether said curators pick up their music or not. This direct contact offers artists deeper insights into what curators are looking for and illuminates their decision-making process in a way that’ll help those artists land songs on playlists in the future. All in all, Playlist Push is widely-considered one of the legitimate players in the Spotify promotion space with endless positive testimonials and relatively affordable services (they initially ask whether you want to spend less/more than $300). Two thumbs up and worth your consideration.
(And two heads-ups – that link’s an affiliate link, and if you use the code CXUFDQ2 you’ll get 7.5% off your first campaign.)
While Playlist Push takes a very hands-off approach to Spotify promotion, Indie Music Academy takes a far more hands-on, personalized approach.
Indie Music Academy is run by Ryan Waczek, who has a ton of expertise in music marketing and relatively cool hair. I first stumbled upon his YouTube videos a few years ago and was immediately impressed with his knowledge of the music industry. In fact, in one of the first videos I saw from him, he detailed how to tell the difference between playlists that rely on bot streams and playlists that are built on actual human streams – something I still use when evaluating playlist placements today.
(Long-story-short, bot streams aren’t spread out between desktop, mobile, and other sources. You can read about that here – definitely worthwhile info.)
Anyway, he runs personalized campaigns where he’ll pitch your music to playlists that he’s personally verified as legit. The service starts at $167 for 5,000 guaranteed real streams. If you’re looking to build streaming numbers via playlisting and want a more hands-on approach, Indie Music Academy is a solid option, and Ryan’s a solid guy.
You’ve got to love the directness of the name Playlist Promotion. As you might expect, these guys focus on playlisting as a service. Their homepage notes that they have a network of over 3,000 playlists and a steadily-growing base of over 20 million followers.
Not too shabby.
And, based on a campaign we ran with them, the results aren’t shabby, either.
I got in touch with Steven Schiller, the PR Manager at the company, and asked him to run a campaign for one of the artists I work with. The results were worthwhile; in about two weeks, our artist’s song was placed on three playlists, totaling around 28,000 followers. That translated to roughly 10,000 plays over the course of the following month.
One note: Our artist was from the US, but a few of the playlist placements we got were international, meaning that we might have a tough time translating those streams into fans who’ll be at shows (although the lists only featured English-language tracks).
But the streams are definitely legit. You can learn more about the Playlist Promotion team’s approach in this video, but the gist of it is that they partner with legitimate playlisters who care about building sustainable lists. Consequently, they don’t feature packages on their site, and they filter submissions to make sure the artists they take fit well with their network.
That means you might be rejected, but it also means you can rest assured these guys won’t take your money and run. And, since I’m an affiliate with them, you can get $20 off your engagement with this code: 20off.
As the name suggests, this Spotify promotion service is as straightforward as they come – PitchPlaylist pitches your music to playlist curators. And, based on my experience, it works.
Proof positive: I ran an entry-level campaign for one of my artists. Working with David (you’ll see his name come up often in the overwhelmingly favorable reviews for the service), we got our track placed on six playlists, each of which had thousands of followers. The end result was upwards of 3,000 streams. And a respectable portion of those streams became Spotify followers, too.
That’s pretty good. So, PitchPlaylist works, and works well.
Two notes: First, most of the placements we got weren’t US-based (although they were English-language lists), so if you’re looking to build a Spotify base in the states, you may want to double-check with these guys to align your expectations.
Second, and on a related note, at the time I ran this campaign these guys required a consultation to buy from. I’m in favor of this approach because it reduces the risk of artists throwing money down the drain by clicking a “Buy” button and never hearing back; it’s also a chance to talk through your campaign goals and make sure you’re getting what you want to get. They’ve since switched to “Buy” buttons, which can be fine – I just want to reiterate, make sure you know what you want (and what you’re getting) before buying.
All told, based on my conversations and results working with David, I’m comfortable recommending PitchPlaylist as one of the top Spotify promo options. (Link above is an affiliate link.)
YouGrow has two main offerings: YouTube promotion and Spotify promotion. I can’t speak directly to their YouTube product (and this is an article on Spotify promo, anyway), but after working with their team on a Spotify streaming campaign, I’m confident to recommend these guys as another good option if you want to boost your streams on the platform. (And I did sign up to be an affiliate with them, so the link up there is an affiliate link.)
Here’s what happened when we tried a campaign with them:
We ran a Bronze-level campaign, which is currently listed as $117 for playlist placements to 100K followers. The result was four placements that drove around 10,000 streams – really solid numbers. The biggest drawback was that a couple of the lists were just objectively strange; like, we got the track placed on a 2000s Throwbacks list alongside Usher and Lady Gaga. Our track was released in 2021 and was definitely not a 2000s throwback.
That said, Matt, who we worked with on the campaign, was upfront in noting the nature of the placements, and we had the option to remove the track from that weird list if we preferred. (We kept it, and it did generate real-person-non-bot streams.)
Last note on these guys: They’re set up with “Buy” buttons, so make sure you pick the package you want before sending your money over. While I generally prefer consultations, Matt told me that YouGrow would never rinse someone of their promo budget if they didn’t feel like they could work with the song in their curator network.
As far as first impressions go, Burstimo knocks them out of the park. Boasting a glowing Google Business Review of 4.9/5 stars, Burstimo carries an air of professionalism and efficacy that’s noticeable from interaction number one.
The Burstimo team will navigate the Artists for Spotify submission process, working closely with playlist curators and taste-makers to ensure the perfect placement of your tunes so you can reach audiences that’ll gobble your music up and ask for seconds.
The three words that bubble up to the surface most frequently when customers reflect on their experience with Burstimo are transparent, creative, and valuable. I highly recommend sifting through some of their recent reviews to catch a glimpse of the high-praise raining down on this remarkable Spotify promotion service. It’s staggering how many positive things people have to say about this company.
In terms of pricing, they’re on the more expensive end of the spectrum, but they’re known to deliver on their promises and steer clear of bot-driven playlists and empty metrics. That’s all you can ask for, given all of the landmines of sketchy services littering the music promotion landscape.
Songlifty’s user experience is impeccable. Their website and payment portals are seamless, informative, and optimized. In terms of their Spotify promotional packages, there are no mysteries about what you’re going to receive in return. You can customize your service packages by your desired number of plays or followers.
If you’re looking for plays, 500 will cost you $4, while 250,000 plays will run you $796. On the follower’s side of the equation, 100 followers cost $45, and 5,000 followers cost $700. There are many tiers between both sets of extremes, but this brief pricing breakdown should give you a good idea of what to expect cost-wise.
Songlifty also offers some surprising perks of which you should be aware. The first is their refund policy. Yes, I said refund policy. If they can’t deliver the minimum agreed-upon results, then you’re getting your money back guaranteed. How’s that for a safe investment? The second perk is their replacement policy (they have an affinity for words that begin with “r” apparently). If your results don’t stand the test of time (referring to unfollows or algorithm changes), then Songlifty will redo your order for free. Good omens all-around for this Spotify promotion service.
Want to learn how to promote your music yourself? I wrote a book to help.
It’s called How to Promote Indie Music (pretty straightforward, I know), and it’s based on four years running a music blog and three years of experience doing indie PR. It covers deep strategy and tested tactics to do indie promo well on the channels that matter most. And it helps you cut out the tactics that won’t work. Basically, it’s a roadmap to getting your releases heard.
If you want to learn how to promote your own stuff or if you’ve got nothing better to do, you can download the first chapter for free via the form below.
(If you want to cut to the chase and get the whole book, just click here.)
9. Artist Push
First and foremost, it’s worth mentioning that off-site reviews of Artist Push are virtually non-existent. That doesn’t necessarily mean you can’t trust them, but sifting through reviews should be a common starting-point when shopping around for Spotify promotion services. There are a few reviews on their site, but they don’t leave any conclusive impressions (especially when compared to services like Burstimo).
With the reviews pushed to the side for a moment, the breadth of service tiers for Spotify plays, followers, and playlist placements are wider than a six-lane freeway. Their services range from $3 (100 followers) up the elevator to $1,800 (one million plays). If you read their detailed description (towards the bottom of this page) of their Spotify services, they appear to offer legitimately holistic solutions for ramping up your Spotify exposure.
I recommend starting small to get a better idea of their effectiveness and ability to deliver. Still, from a first-glimpse, Artist Push looks like a valid player in the Spotify promotion space.
The first thing you’ll notice about Indiefy is its pricing. Compared to many other Spotify promotion services on this list, Indiefy comes in as one of the more affordable options. Other than their reasonable costs, the service itself seems to be par for the course.
Though, the package descriptions leave plenty to be desired. Transparency and clarity are essential elements of business-consumer communications, and Indiefy isn’t doing themselves any favors in that department. Each package is a similar version of promoting two tracks across varying timelines (the longer, the more expensive) to playlists with 70,000 listeners.
Sure, Indify’s web presence is slightly undeveloped. Their service descriptions don’t have much meat on the bones, but that doesn’t necessarily mean you shouldn’t consider them a viable option, especially considering the affordability.
Believe it or not, Online Music Promotion promotes your music on the internet!
Name jokes aside, this company specializes in plays and doesn’t offer any other Spotify promotion services. Packages start as low as 5,000 plays for $20 and hike up to 500,000 plays for $1,000. Their check-out process is simple and straightforward, with all of the information you need to make an informed decision sitting neat and tidy on the checkout page.
One notable caveat about Online Music Promotion’s methodology for generating plays has a minimum number of monthly listeners required before you can purchase a particular package. For instance, if you opt to move forward with the default 5,000 play package, there isn’t a minimum number of monthly plays required. But as the play count grows, so does the requirement. Here’s a glimpse: 20,000 plays call for the same number of monthly listeners, whereas 250,000 plays need 100,000 monthly listeners. I suggest you take a closer look at their ratios before proceeding.
They also list the anticipated rate of growth, which depends on the number of plays you purchase. A 5,000 play package will climb at 250 plays per day while a 100,000 package will accrue at 1,000 plays per day. Some reviews advise that service, though reliable, can be time-consuming.
Soundplate is a slightly different Spotify promotion opportunity than every other feature on this list. The most glaring difference is it’s free and takes a do-it-yourself approach. With Soundplate, you submit your tracks to playlists and wait for the playlist curators to give you the big thumbs up or down. It’s worth mentioning that your tracks aren’t guaranteed to land on the playlists to which you submit. If you take the bulk-approach and submit to a bunch of viable playlists, chances are your tracks will safely arrive on at least a few well-trafficked playlists.
But be warned: this service and free, and for a few good reasons. Soundplate doesn’t offer any guidance, support, or consultation if you decide to use their platform. The submission process is also known to be clunky at time. But if your goal is to get your tracks placed on playlists to boost your Spotify play and view counts, then you should at least give Soundplate a good ole’ college try.
Bonus 13: Daily Playlists
What better way to end our list of the twelve best Spotify promotion services than with another free, easy-to-use playlist submission service to make it a baker’s dozen? Well, I couldn’t think of a better way, so here we are!
Daily Playlists takes a comparative approach to Soundplate when it comes to putting your tracks in a position to succeed. Simply add your song’s Spotify URL, manually select the multiple playlists you want to submit to, and follow those playlists to finalize your submissions.
It’s free, painless, and may just result in additional plays, followers, and all-around exposure.
A Word of Warning: Be Careful with Spotify Promotion
As we wrap up our list of recommended services, I want to close with a word of warning: The sad truth is that, while we’ve tried to comb through the schtick as best as we can, there are some slimy Spotify promotion companies out there. As you probably know, a subsection of promo companies rely on bots and click farms to drive streams; in early 2021, those services likely contributed to a bunch of songs being de-listed from Spotify. Be careful. Even worse, there are some pages set up that will take your money and deliver nothing.
Here’s a quick recommendation: Don’t pay for a service until you’ve had communication with that service.
With that in mind, I want to offer a few more specific warnings. An initial version of this list included a few additional Spotify promotion services, but based on feedback from artists, we no longer feel comfortable recommending the following services:
We initially had SpotiPromo in the sixth spot, based on research we were able to do at the time. If you click over to their site, you’ll see why – they look slick, they offer geo-targeting, and they have a wealth of seemingly-real reviews. But I’ve since gotten a few emails like the one below:
I bought a package from them 3 weeks ago, but it seems to be a fake as still no results and they haven’t replied to my 6 emails to all their emails, fb and insta page.
So, with that said, please be cautious about working with this service.
I’ve only gotten one email criticizing Artist Sounds, but that’s still too much for me to recommend them as a service. If you’ve had a similar (or a different and more positive) experience with this company, reach out and let me know.
Otherwise, while all twelve services on the list above are worth your time and consideration, a few of them rise above the rest. These five services all have some combination of stellar reviews, proven results, and streamlined user-experiences:
(You’ll see some overlap here with the general music promotion services we recommend.)
And speaking of the first company on that list, Omari MC, here’s a final shameless plug for them. We’re proudly biased, but that’s only because we’ve used Omari’s services in the past and could not have been more satisfied. He’s the real deal.
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If you're tired of pitching your music yourself, if you finally want to find your audience on Spotify, or if you just like us, click here to learn more.